For the past century, Chapstick and Blistex have been leading the lip care industry, but, in 2001, EOS or Evolution of Smooth entered the scene with a new, innovative concept for lip balms. They created an organic, scintillating, all-natural lip balm that moisturizes lips with unique flavors instead of simply covering them with a dull, waxy film. See also this link for more details, https://www.evolutionofsmooth.de/.
The new revolution in lip care has brought EOS to the top of the industry with Mehra as co-founder and CEO. Up until EOS quietly came on the market, the choices were sparse, but Mehra saw a way to enter the industry with a delightful, organic lip balm. EOS Lip Balms are filled with antioxidants, jojoba oil, Vitamin E, and tantalizing flavors that make them fun to put on and wear.
Mehra also threw out the cylindrical containers of yesteryear and created small, pastel-colored orbs to hold the amazing new lip balms. The flavors are interesting and delicious, and this was the new concept that Mehra wanted to introduce to the market.
He created flavors like Honeysuckle Honeydew, Vanilla Bean, Passion Fruit, Strawberry Sorbet, Blueberry Acai, Pomegranate Raspberry and Sweet Mint and users liked these tasty flavors, browse products here. Soon, celebrities such as Miley Cyrus and Kim Kardashian were seen popping out the little pastel orbs around Hollywood, and the brand took off.
Since the original eight flavors were introduced, Mehra has added Tangerine, Summer Orange Blossom, Lemon Drop, Blueberry Potion, Barbados Heat Wildberry, Watermelon Wonderland and Aloha Hawaii Strawberry Kiwi, and he is developing new flavors all the time. All are available here on amazon.de.
The public loves these tantalizing flavors that are fun to put on and fun to wear, and they were designed for all ages and sexes. The Millennials, though, quickly adopted EOS as their brand, and they dominate sales with over 90 percent.