The Evolution of Smooth (EOS) is at it again. This time the company is making vegan-flavored lip balms. Although EOS’ products contain all natural ingredients, the addition of beeswax put it one ingredient away from the vegan-friendly category, go here. With beeswax eliminated, EOS created a new formula. The result was the vegan lip balm.
With this new mixture, EOS could reach out to vegan customers, while maintaining its current customer base. The new vegan-flavored lip balm contains five natural oils, including coconut and Shea. They are dermatologist-tested, hypoallergenic and petroleum-free, leaving users with soft, kissable lips. Fortunately, the balms still come inside the brand’s instantly recognizable packaging. Yet, they have a translucent color, which provides a see-through appearance. Currently, the vegan lip balms come in Vanilla Orchid and Hibiscus Peach flavors, which smell and taste delicious.
After EOS’ announcement, customers flocked to its website and left the company’s virtual cupboards bare. Initial pricing was set at $5.49 each, see here at influenster.com. Customers who could not purchase on the website were reminded to visit CVS, Target, Walmart, or Walgreens.
With this new product, EOS made its intentions clear: It will continue to dominate the lip balm industry and provide customers with products that make them smile. Since its inception, the Evolution of Smooth has surpassed Chapstick and Blistex in sales. Now, it stands at the number two position behind Burt’s Bees. The company continues to grow in part from rave reviews from beauty editors, celebrities, and customers.
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