The Evolution of Smooth, commonly referred to by its acronym of EOS, has emerged as one of the winners and instigators of the lip balm wars that pitted the young upstart of EOS against the major well-established brands of Chapstick, Carmax, and Blistex. The traditional lip balm manufacturers were not innovating their product and selling the same old product for almost a century and EOS came in and created a new and exciting product line that used all natural and organic ingredients that was more in line with what customers were seeking. Based on usmagazine.com, EOS also created unique flavor combinations and introduced a new applicator orb that was easy to use and sanitary to boot. These moves allowed EOS to capture a significant portion of the market and become one of the leading lip balm sellers.
EOS is not done innovating and has created a new lip balm line that is revolutionary. This line is known as EOS Crystal and is a vegan lip balm product, see this!
For most lip balm makers, a vegan lip balm is not challenging as their product is based in petroleum jelly which is a by-product of oil refining. However, since EOS uses beeswax, a premium product that offers better lip protection and is line with their corporate philosophy, their lip balm is technically not a vegan product. EOS was tasked with maintaining their high quality but keeping a vegan product.
EOS Crystal did not disappoint and was a delightful addition to their product line. There are currently two flavor options; peach hibiscus and vanilla orchid and both were interesting and varied enough to keep me trying them. The quality is what truly shone through and was similar to the high quality lip balms that they typically sell. Finally, EOS reworked their applicator which is now less round in dimension and is easier at standing on its own. This makes a big difference when you are trying to stand it up on your dresser.
Whitney Wolfe is an entrepreneur and the founder and CEO of Bumble. Whitney was born in the Salt Lake in Utah and has a degree in international studies from Methodist University. Whitney was an early starter and began selling bamboo tote bags which received recognition from the media after a celebrity had the bag. She travelled to Southeast Asia where she was helping in orphanages.
Whitney recently wed Michael herd who she met in 2013, through the same concept of Bumble of the woman taking the lead. Whitney met Michael through a mutual friend in Utah as they were skiing and Michael couldn’t ski very well. After that meet, up they kept in touch, and later met again during valentine’s day and began dating. Michael as a restaurateur and after a short while he tools Whitney Wolfe to meet his family and during the family meeting Michael proposed to Whitney. Michael and Whitney later got married in Villa Tre Villa in a fun event with a lot of glamour and fashion. During their wedding, it was raining something Italians believe that it’s a blessing to marry in the rain with the event ending at 5 am in the morning.
Wolfe began her career at Hatch lab where she was involved in the start-up Cardify.She later moved to Texas and in December 2014 began Bumble a dating app that gives women power than other traditional apps. The app had 15million subscribers by December 2015 and 80million matches. In 2016 Bumble was named as the fourth most popular dating app by a local magazine. The company is worth more $500m and has grown by expanding its reach through launching Bumble BFF and Bumble Bizz. Download the app from the play store. For more info about us: https://www.linkedin.com/in/whitney-wolfe-1791a299 click here.
Bumble Bizz is a professional networking and monitoring app and its built on the concept of let’s swipe to create more networks. Bizz lets the user add photos, resumes showing their work and skills. Bumble BFF helps you find new best of friends, work partners, a partner in crime and work out partners. Bumble BFF lets you keep friends even after getting into a relationship.
Whitney Wolfe was among the 30 most important women in 2014, according to the business insider and Elles women in Tech in 2016.In 2017 Forbes gave her recognition as one of Forbes 30 the under 30 women. From Whitney’s wedding, she is a classic example of following what you teach.