How Lime Crime is Transforming the Cosmetics Industry

Leading cosmetics brand, Lime Crime recently announced the introduction of a new range of lip and eye care products. Lime Crime’s products have gained immense social media popularity due to their wide range of applications. The firm has equally cut a niche for itself by being a trendsetter. It advances cruelty-free cosmetics, which have gone on to become popular with beauty enthusiasts.


Meteoric Social Media Popularity


When the company launched Superfoils in June, very few people expected that it would become an overnight sensation. However, the revolutionary water-based eye shadow has become one of the most sought-after cosmetic products. The firm’s other product, Metallic Velvetiness is based on Lime Crime’s long-established transfer-proof and long wearing formula. This product has similarly been critically acclaimed. The impressive uptake that Lime Crime products have received clearly shows that the firm is leading a transformation in the cosmetics industry.


The company founder and CEO, Doe Deere points out that her team has a strong commitment towards the advancement of high quality products. These products are often inspired by the needs of its fans. The company has mainly relied on social media platforms such as Instagram to connect with its fans. Such outlets also give fans an opportunity to give their opinion about products being advanced by the company.


Deere and her team create products that come in eccentric colors. These include champagne gold, rose gold, icy silver, and violet. The popularity that Superfoils has garnered is attributed to its relative ease of application. This way, one can easily achieve the so-called Insta-worthy look without requiring the services of a professional beautician.


Lime Crime in Brief


The Los Angeles based firm has become popular through the advancement of cosmetic products on websites like Amazon, that augment the sense of self-expression and freedom. Since its formation, it has been committed to the use of innovation to create products that meet the prevailing needs of the market. All products on the firm’s portfolio are vegan and cruelty free. Its social media pages are followed by more than 2.5 million fans, which proves how popular the company is.  The best place to buy Lime Crime is through fashion centric retailers, like Doll’s Kill.